Advertisement Failure: Be Ashamed not to Buy
You rarely see advertisements, which give facts, technical specifications, and an explanation why some product is going to be useful for you. Instead, marketing people prefer to make annoying appeals to emotion. Advertisements tend to be made with the assumption that buyers are irrational, impulsive, and their emotions are easy to manipulate. I’m long since used to marketing people underestimating my intelligence. Most of the time their appeals to emotion are just annoying. Occasionally, however, they get outright disgusting. This is one such example—people are told to be ashamed for not buying some crap.
